Business Concept
Halfie is a whimsical and enchanting brand of sweets by Savor Latam, proudly crafted in Argentina for young kids. This unicorn-themed chocolate egg offers not just a delicious treat but also a magical surprise hidden inside, making every Halfie an adventure of discovery and delight. With its playful design, vibrant colors, and imaginative surprises, Halfie transforms snack time into a magical experience, bringing joy, wonder, and a sprinkle of unicorn magic to children’s lives.
Halfie's
Vision
The name "Halfie" was carefully chosen to reflect the playful and magical nature of the product.
It represents the idea of two halves coming together to create a complete and delightful experience for children.
On one hand, you have the delicious chocolate shell that satisfies their sweet tooth, and on the other, a surprise hidden inside that sparks their curiosity and imagination.
The name also carries a sense of fun and lightheartedness, making it easy to say, remember, and associate with joyful moments.
Brand Goal
"Spark joy, creativity, and wonder in children’s lives by offering delightful treats that combine delicious flavors with magical surprises. We aim to create moments of happiness and imagination through our fun, unicorn-themed products, inspiring smiles and unforgettable experiences."
Key Concepts
"Halfie" represents two halves coming together—a sweet treat and a magical surprise—creating a playful, whimsical experience. Simple, fun, and memorable, it perfectly complements the unicorn theme, sparking curiosity and joy for kids and parents alike.
Naming Usability
A name that is easy to say, write, and remember across several languages, making it a versatile and universally appealing name that resonates effortlessly with a global audience.
"It captures the playful, magical essence of the product. 'Halfie' is memorable, fun, and resonates with both kids and parents, making it the ideal name for a treat that brings joy and surprise to every moment."
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